Lenovo – Scuderia Ferrari

Lenovo – Scuderia Ferrari

Launched in the Formula 1 season 2018, Lenovo is the sponsor of the Formula 1 team Scuderia Ferrari Mission Winnow. In the context of this partnership, the worldwide leading computer producer acquired numerous rights for the worldwide activation of the sponsoring engagement. Apart from worldwide sponsoring measures, a large part of its activities take place in the framework of Formula 1 races. In this connection, relevant business partners were invited to take part in a weekend rich in experiences directly at the race track. Besides the race itself, a variety of services and activities are on offer.

As “Global Motorsports Agency” of Lenovo, MHM Majors as “All-Out-of-One-Hand” agency takes responsibility for the overall planning and operative implementation of all guest hospitality and activation activities at Formula 1 races worldwide.

To date, MHM Majors has supervised groups of guests comprising 5 to 50 persons at numerous Formula 1 races all over the world, including:

  • Formel 1 Grand Prix of Singapore (Singapore)
  • Formel 1 Grand Prix of Australia (Melbourne)
  • Formel 1 Grand Prix of Canada (Montreal)
  • Formel 1 Grand Prix of Great Britain (Silverstone)
  • Formel 1 Grand Prix of China (Shanghai)
  • Formel 1 Grand Prix of France (Le Castellet)
  • Formel 1 Grand Prix of Japan (Suzuka)
  • Formel 1 Grand Prix of Brazil (Sao Paulo)
  • Formel 1 Grand Prix of Abu Dhabi (Abu Dhabi)
  • and others

Contact & Inquiry

Please address any and all inquiries about sponsoring activations and worldwide hospitality for motor sport activities to:

Mag. Daniela Hechenberger
MHM Majors GmbH
Schwarzseestraße 14
A-6370 Kitzbühel
+43 5356 72226-0