Hermes – Bundesliga
The package and logistics company Hermes acquired for the seasons 2013/14 until 2016/17 the rights for armsleeve sponsoring of all clubs of the Football Bundesliga. In the context of this partnership, the company acquired numerous rights for the activation of this sponsoring. MHM Majors structured the Germany-wide launch of the partnership and was the leading coordinator in implementing it. Apart from a road show which covered all of Germany - the “Hermes Fan Tour” in a Hermes truck, which delivered the official Bundesliga Trophy to the market squares of many cities - MHM Majors also organised talk formats such as the “Locker Room Talks” with celebrities and experts on the theme of football as well as competitions and competitive biddings for children applying to be ‘ball kids’ or ‘field kids’ at Bundesliga games.