MHM Majors has marketed (in cooperation with Axel Springer/BILD as name-giver) the “Sport Event of the Year“ BILD100 SPORT since 2018.

The Top-100 decision makers from sports, politics, business and media gather on the day prior to the DFB trophy finals and the Formula E to conduct an exclusive, invitation-only summit meeting at the Axel Spring headquarters in Berlin.

The guests discuss relevant current themes of sports together with invited special guests, top athletes, decision makers and influential opinion-leaders of our time in high-calibre panel discussions.

Among panel guests, on the thematic blocks of Olympic Sports, Football, Motor Sports, Trend Sports, have been:

  • Alejandro Agag, CEO, Formula E
  • Thomas Bach, President, IOC
  • Chase Carey, CEO, Formula One Management
  • Karlheinz Rummenigge, CEO, FC Bayern München
  • Joachim Löw, National Coach, Deutsche Fußball-Nationalmannschaft
  • Oliver Mintzlaff, CEO, RasenBall Leipzig
  • Toto Wolff, Team Director, Mercedes F1 Team
  • Peter Wright, Darts World Champion

Contact & Inquiry

Please address any and all inquiries about the event, partnerships, sponsorings, contents and programme, to:

Dr. Andreas Bergmann
MHM Majors GmbH
Schwarzseestraße 14
A-6370 Kitzbühel
+43 5356 72226-0


“BILD100 SPORT has now established itself as an unparalleled meeting of the Top-100 decision makers in the world of sports. Through the support of MHM Majors, the participation of numerous high-calibre partners, speakers and guests could be secured, permitting the events to be staged with great success.“